Sunday, March 19, 2006

We get mail

Holy Shit!
Help me out here - would this be an example of correlation, causation, or just a craptacular use of computing power?

From this morning's inbox:

Dear Amazon.com Customer,

We've noticed that customers who have purchased The Complete Calvin and Hobbes by Bill Watterson also purchased books by Edward Kennedy. For this reason, you might like to know that Edward Kennedy's My Senator And Me : A Dog's Eye View Of Washington, D.C. will be released soon. You can pre-order your copy at a savings of 35% by following the link below.

While I find that all fascinating, I think it points to the limitations inherent in today's electronic commerce marketing programs. The only suggestions I recall having taken seriously from Amazon (a company, by the way, whose loyal customer I am) are those from the same author as the book which triggered the recommendation.

I don't know why that is, it just is.

And I'm reminded of a previous Amazon oddity, found who knows where. The only reference I'm able to find to it is in this entry at a site I'm sure I've never visited until today. I know I originally saw it in a blog somewhere, this past December, and I've convinced myself that it wasn't in an entry from one of my compatriots here at the Ministry, so I'm not going to look back any farther.

Oh, the oddity? If you didn't see it at the time, you might get a chuckle out of it. It was an Amazon search for "laserdisc". At the time, I found it funny enough that I saved it, correctly assuming that Amazon would spackle over whatever glitch existed in their search engine. First page of results, scanned and cropped from an a PDF I retained of the search, below the fold.

[Wik] I ought to point out that I'm certain the Complete Calvin and Hobbes collection is worth every penny, even though I've not been able to get my 11 year old daughter to let loose of it long enough to actually read it front to back, four times, like she has.


Posted by Patton on 03/19/06 at 04:58 PM
Holy Shit! • Permalink