Thursday, May 10, 2007

Warm Fuzzy

Music Wonkery

Midriff Records has a really nice thing going. Founded in 2001 by the New England band The Beatings for the purposes of releasing their own music, they have built a stable of high quality indie-pop bands who mostly trend toward (from what I’ve heard) to the bittersweet and hooky side of the spectrum. In some respects (notably in that Midriff bands seem to all be friends and in some cases brothers), Midriff is becoming a power-pop version of Elephant 6 or K Records, two labels who took a friends-and-family approach to artist development and who are now legendary in some circles. Indeed, the last year or so has seen at least three high-quality releases that should cement Midriff’s reputation as a label to rely on: a stellar release from The Beatings themselves; an excellent solo album from Beatings guitarist Eldridge Rodriguez; and now Scuba with a self-titled debut.

Like The Beatings, Scuba exist to invoke (and improve on) some of the most revered sounds of the past thirty years or so. But where The Beatings draw on The Pixies, Mission of Burma and Sonic Youth, Scuba are best described as - get this - shoegazer revivalists.

Shoegazer! When’s the last time you thought about that word? For me it musta been back in college in Ohio in the mid-1990s, hepped up on Mickey’s Big Mouths and listening to My Bloody Valentine and Dinosaur Jr., and leaving the room every time anyone put on anything by the execrable Sebadoh. Remember when The Jesus and Mary Chain were on Lollapalooza? When The Cure were having hits? When Bob Mould was releasing records as Sugar and even got on the radio? I sure do! And I loved it!


Posted by Johno on 05/10/07 at 11:14 AM
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